Content Marketing — Up-leveling Social

How Marketers Make Smart Content Marketing Decisions




Presented by :  The Altimeter Group, and Kontera



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Rebecca Lieb


Altimeter Group

Kyle Lacy

Director Global Content, Salesforce.Com

Ammiel Kamon

EVP Product,


This webinar covers:

• New Altimeter Research: Top content needs & technology landscape

• Marketer Wants vs. Needs – where is value?

• Leader Case Study – Inside’s top-tier content operation

• Staying Informed - Understanding what content your customers want

• Up-leveling Social – From Snackable to Meaningful with content & amplification


New Research:

It used to be so easy. Content marketing was about writing great content and posting it on your website. Now there's workflow, distribution, content analytics and a plethora of other issues to address, as well as a growing universe of technology to meet content marketing needs. New research from the Altimeter Group helps marketers determine what their content marketing needs are and how best to determine which solutions will meet their needs now, and in the long term.


Case Studies:

See How leading B-to-B and B-to-C marketers have scaled informed content programs that connect with their audience’s interests.


What Content does The Audience Want?

Content marketing’s day-to-day success requires insights and an understanding of your target audience’s content interests. See the latest techniques and tools that are emerging to address this critical need expressed by social and content teams. Smarter calendar and sharing decisions increase content quality, team collaboration and throughput.

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